Pitch festival brought together a wide variety of dance music subgenres from techno to afrobeat, trap to footwork. Like most of the music featured, the artwork combined various strands of cultural heritage, taking inspiration from ancient and holy rituals, paying homage to both traditional drum-led tribal gatherings and contemporary beat culture. The custom typography for the festival was rooted in its own cultural background, combining tribal iconography, germanic runes and cuneiform script.