We developed multiple assets for the Stedelijk Museum based on its print-focused visual identity. One of the challenges was the museum’s website. By harnessing the identity’s typographic elements, we added mobile OS-functionality as a concept, creating a chat-app like website as a reaction to the typical institutionalized web archive of the period. For the user it was recognizable, slightly provocative, and intuitive all at the same time: a mix of functionality and content that fits the Stedelijk’s identity perfectly.